Digitize Your Beauty Business With ABA Go Digital!
Players in the Canadian beauty, spa and personal care industry are facing pressure to adapt rapidly in the wake of the pandemic. From shampoos and styling supplies to cosmetics to services, the Canadian beauty industry is transforming to Digital.
The Allied Beauty Association of Canada has created a unique digital solution for their members in partnership with CityMedia.ca, a Digital Strategy Agency based in London On. This program reinforces the ABA’s commitment to help members move their business forward during this difficult time. This new opportunity will make beauty products and services more accessible and help to increase sales within the Canadian beauty industry.
The current crisis led to a strong acceleration of digital transformation and it is critical for our members to explore new ways of doing business and growing revenues online. We believe it’s important to help our members make this transition and believe that this program is particularly well-positioned to do this.
– Alain Audet, Executive Director of the Allied Beauty Association
From shampoos and styling supplies to cosmetics to services, it is easy for our members including beauty salons and hairstylists across Canada to sell their products online. The initial launch has been very positive. “ This program is exactly what we need! It provides us with a professional online presence and we can sell directly to our clients through social media. We encourage members to utilize this program to help protect their business and grow online,” adds Heather Wenman, CEO of Studio H Artist Group and ABA Board Member.
“There are 2 key components to this program that we believe are essential to its success” adds Katherine Haine, President and CEO of Citymedia.ca. “We’re excited! This program is unique and was created specifically for the beauty industry. We’ve made it easy for Salon owners who are busy working with clients and do not have the time to set up and manage an online program. We’ve also included Social Selling because most members have a strong social presence and can reach a larger audience than just a website. This new program will allow beauty salons to sell their products online and supplement their overall income.”
With upcoming holidays and promotion activities in online ABA Digital will further boost the recovery of the beauty business in Canada with this new program. To boost consumer engagement, ABA will support participating members with live-stream broadcast events, product launches and seasonal campaigns. To learn more about the program and membership go to www.abacanada.com